After a successful career in the sales and marketing arena, Carl launched headfirst into his real estate career in 2016 and in his first year, he invoiced more commission for the company he was representing at that time (in the Auckland Central region) than any other new salesperson and won his first award for rookie of the year.

Carl Russell has since become a name that anyone with a serious interest in Auckland City property has heard.

He has amassed a strong following of loyal clients for whom he has transacted hundreds of deals spanning across the city, to high end apartments in the Viaduct, along the waterfront to the Eastern Bays where he has sold multi million dollar freehold and cross lease properties. A true ‘real estate all rounder’, Carl has experience across more markets than most salespeople and can share intimate knowledge on unit title property, body corporates, leasehold property and he has successfully sold several multi million dollar properties at auction, including during the tumultuous year of 2022 which tested the toughest of salespeople.

“I have always enjoyed commission-only selling as there is no better way to be rewarded for hard work. I completely love people and making new contacts who become clients, and in turn lifelong friends. That is the real reason I am in this business. I see new salespeople enter the industry and their number one desire is to make a fortune, however I believe that if you take the time to really enjoy the people that you meet, listen and understand their desires and motivations, serve them well with honesty and integrity, then the financial rewards will follow.

And choosing to work in Team City at Ray White Auckland Central was a no brainer for me. I love being a part of one of the highest performing teams in Auckland. We are a bunch of hard working individuals and the team dynamic and internal culture here is completely unique and something that I have not experienced in any other office or business. All of the salespeople work together to get the results for their clients combined and they feel like the whole office is working for them. I ask that you pop in and say hello, watch our auctions and experience this yourself. And remember that it costs no more to use the best.”

Carl is forever cheerful with an infectious personality, incredibly enthusiastic and completely dedicated to negotiating the best possible outcome for his clients. Give him a call and have a chat, you will not be disappointed.