Jordan joined Bayleys after a decade-long career in advertising, helping leading agencies in New Zealand, Australia, and the UK to grow some of the world’s most influential brands including Sky, Virgin Media, Coca-Cola, Meridian Energy and Subaru.

And while he enjoyed the challenge and excitement of managing million-pound budgets and working within such a creatively focused industry, Jordan had always felt the pull to move back to the Waikato to pursue his passion for property and business. He enjoys being out of the office, meeting interesting people from all walks of life, and seeing the value he can bring to his clients in real terms.

From his previous experience Jordan has developed unparalleled strategic marketing expertise, strong negotiation skills, and a true understanding of how to get into the mind of a buyer. He values a direct and honest approach, where he works closely with his clients to find what success looks like to them, and then makes that happen.

Jordan knows that great communication and results is all about timing - having the right conversations at the right time, with the right people. He achieves this through genuine relationships, and a natural ability to draw out information and insights in those he speaks to, meaning he can make connections between people and properties when others may not.

Real estate has traditionally been a conservative industry where new approaches have been slow to catch on. Jordan wants to change that. He isn’t interested in following the status-quo, but sees a big opportunity for the industry to innovate and embrace more modern ideas, technologies and ways of communicating. In an increasingly busy world full of noise, following the crowd will never yield the best results.

In his down-time time you’re likely to find Jordan enjoying the Waikato’s great outdoors - reliving his previous life as a ski-instructor on the slopes of Ruapehu, improving his surfing skills in Raglan, or taking on another major house or landscaping project on his rural property. He’s also always on the hunt for a great coffee (or beer!). You can find his latest recommendations, as well as his listings and market insights, on his Facebook page facebook.com/JordanMetcalfeCommercialProperty.