Business brokers Link Business has launched new a campaign to raise awareness of the business-ownership opportunities in New Zealand post Covid-19.
“Buying a business sounds scary to some people, but in most cases in New Zealand, you are buying a job, one where you are the boss,” Link Business CEO Aaron Toresen says.
“Buying an income is genius and buying a business is simple. You don’t need to be a business guru or have loads of experience as there are opportunities up and down the spectrum for complexity and difficulty.”
Toresen says there are many reasons why the current climate is the perfect time to buy a business. With redundancies on the rise throughout New Zealand, owning a business could offer Kiwis income security.
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“You can choose to take this big change that life has handed you and make a decision to take back control of your life and determine your income level,” he says.
Link Business CEO Aaron Toresen. Photo / Supplied
Toresen cites work flexibility another reward of business ownership. “Working in the business as its leader and critical employee presents you with the freedom to make choices about virtually everything, including how much you work. Leverage your potential, innovate and expand the business if that’s what you desire,” he says.
He believes that “for those with an entrepreneurial bent, the total freedom of business ownership is appealing.”
Conservative estimates predict 13 percent unemployment, yet this is still higher than almost any living New Zealander has experienced, says Toresen.
He adds that the lockdown allowed many Kiwis to take stock and reassess. “For many, the list of what’s important received a real overhaul. We placed our goals and ambitions under the microscope, recalibrated and found pleasure in all the ‘little’ things—a gift among the chaos and resulting economic frailty,” he says.
