As Cromwell's reputation as a lifestyle destination flourishes, Infinity Investment Group is poised to meet the growing demand with its latest development, Shannon Farm.
Cromwell: a growing town with abundant amenities
It’s Central Otago Lakes’ latest subdivision and offers a taste of Wānaka living without the premium price, according to Paul Croft, chief executive of Infinity Investment Group. Unlike typical subdivisions with small plots, Shannon Farm features sections ranging from 1,500sqm to 3ha, providing ample room for buyers to craft their dream lifestyle," Croft said. “It’s an incredibly easy place to live.
Unlike anything Cromwell has seen before, this unique development, tucked behind vineyards and cherry orchards, and framed by the majestic Pisa Range, is just a stone's throw from Central Otago’s famous amenities and activities.
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Cromwell has some amazing assets, such as the Highlands Motorsport Park.,” said Croft. “Shannon Farm is located just two minutes from the stunning Lake Dunstan, and you’ll also find excellent golf courses in the area, ranging from local gems to world-class options."
A growing network of cycle trails is proving popular with both locals and tourists. Already linked with Clyde by a cycle trail, a further connection through the Kawarau Gorge is being constructed currently, enabling cycling from Cromwell to Queenstown, said Croft. Shannon Farm has teamed up with the Cromwell Mountain Bike Club to build an international mountain bike track.
For food and wine lovers, Cromwell is surrounded by an enviable number of vineyards and wineries.
“It doesn’t matter what you’re into—golf, walking, mountain biking, boating, skiing, fishing, shopping or high-end dining —it’s all at your doorstep,” he said.
Cromwell is well situated in terms of transport connections with Shannon Farm less than an hour by car to both Queenstown and Wānaka. “The airport is very close, and you’re only a flight away from Auckland, Wellington, Christchurch, Melbourne, Sydney and the Gold Coast, said Croft. It's no wonder Shannon Farm is becoming the most desirable subdivision in the Central Otago Lakes”.
Size and price: meeting market demand
Infinity has already developed four highly sought-after subdivisions in Wānaka, and spotted a significant gap in the market for lifestyle sections. “There was an opportunity in Cromwell that we couldn’t ignore,” said Croft. “We’re very market-driven.”
The generous size and attractive pricing of Shannon Farm sections will drive appeal to North and South Island buyers, as well as expat Kiwis looking to return home or build a holiday retreat, said Croft.
Shannon Farm’s buyers have shown they’re looking for something grander than the postage-stamp-size sections in many developments. They want a place where they can build their lifestyle, said Croft.
“We have taken great care with the design of the subdivision,” said Croft. Each section offers ample space for a dream home, boasts mountain vistas and has access to generous green spaces. The more elevated sections enjoy picturesque views of the cherry orchards and Bannockburn.
Yet Shannon Farm’s sections are far more affordable for their size than any other subdivision in the region. “In Wānaka, for example, much smaller sections are selling for over a million dollars,” said Croft. “Our sections at Shannon Farm start at 1,500 square metres, with our most affordable section currently priced at $649,000.”
Capital gains potential: Cromwell’s future looks bright
Sales have exceeded expectations so far, with more than 30 of 160 sections already sold. That’s remarkable given the sluggishness of property sales elsewhere in the country, said Croft.
This strong demand for high-end Cromwell homes bodes well for good capital gains over time. “We’ve seen significant growth and capital gain in Wānaka and Queenstown, and we believe Cromwell will follow the same trajectory.”
Cromwell’s growing infrastructure is expected to drive further demand and capital gain. There has also been a large gold discovery in Bendigo, near Cromwell, which is expected to bring investment into the town, said Croft.
“Cromwell is just going to go from strength to strength over the next decade Croft said.
Infinity is no stranger to successful developments, having won Property Council awards for its Wānaka subdivisions. Peninsula Bay in Wānaka, for example, was voted the best subdivision in New Zealand, said Croft.
Infinity stands out for the quality it brings to each project, said Croft. “This isn’t our first gig. We have a very strong brand and we build what we believe are the very best subdivisions in the region. We pride ourselves on well-designed entranceways, thoughtful landscaping, and top-notch amenities, and we don’t cut corners.”
The Shannon Farm project is already well underway with the civil contract awarded in August and construction having started. Titles will be available at the end of Q3 next year, making now the perfect time to buy.
“With interest rates expected to be lower in 12 months' time, it’s an ideal moment to secure your dream section and build your dream house" said Croft.
