Harcourts has been voted New Zealand's most trusted real estate brand in a new poll.
Harcourts was named by Reader's Digest readers as one of New Zealand's most trusted brands, alongside Whittakers, Air New Zealand and Resene.
It is the sixth year in a row that Harcourts has been named most trusted real estate brand in the Reader's Digest Most Trusted brand awards - a record for the agency.
Harcourts CEO Chris Kennedy says the support and faith New Zealanders continue to put in the company was incredible.
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“To be named the most trusted real estate brand for six years in a row is an incredible achievement," he said.
“We take the trust New Zealanders place in us very seriously.
"Making the decision to buy or sell a property is often one of the biggest, most important financial decisions all of us will make. You want to know that the sales consultants you are working with have knowledge, experience, honesty and integrity.”
Reader's Digest said a trusted brand "enjoys international appeal, yet at the same time upholds a strong local connection".
"Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice."
Mr Kennedy said the challenge for Harcourts was to keep finding new ways to deliver exceptional customer service. “That is absolutely always at the core of everything we do. We are constantly looking at ways to improve our clients’ experience with us,” he said.
“To ensure Harcourts is living up to this goal of offering clients a premium service, the company will, in 2018, launch a client experience project," he said.
"This will allow every customer the opportunity to rate their experience with our company and our people, in a transparent way that can be measured. It’s an exciting innovation which will allow Harcourts to continue to grow our people and constantly evolve our service to clients.”
Harcourts will receive this prestigious award on May 30.
