Colliers has announced the launch of a new visual identity as part of its global brand strategy. Designed for an evolving digital era, the refresh is a natural evolution of the iconic Colliers brand.
Mark Synnott, Colliers New Zealand CEO, says he is excited to launch the brand refresh from Colliers’ new Auckland CBD headquarters at 188 Quay Street.
“After 32 years at our Queen Street premises, it’s great to start 2021 with a new brand that is as fresh and energising and as our new workspace.
“Our people and clients are thrilled with our industry-leading new premises, which were designed by Warren and Mahoney to reflect our values of thinking differently and doing what’s right. More than 95 per cent of staff have returned to the office this week, and are excited by the opportunities to collaborate and celebrate success together.
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“It’s great to be able to launch the new Colliers brand at the same time. The changes we’re introducing reinforce our commitment to accelerating the success of our clients and shape our industry presence.”
Becky Finley, Global Chief Brand and People Officer, commented: “The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually.
“This is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile. Our changes are designed to modernise our iconic brand, maximising our established equity.”
With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work, Finley said.
