Responding to the northern Auckland region’s substantial increase in population and business activity, Barfoot & Thompson has opened a new Rodney commercial satellite office.

Under the leadership of North Shore commercial sales manager Simon Farland, the team comprises Graeme Perigo, Ben Clare and Richard Parkinson.

Farland says the team has extensive experience and a wealth of knowledge.

“I have no doubt they will increase our presence and make their mark in the commercial space in the Rodney and Silverdale areas.”

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He says the company’s decision is a vote of confidence in the potential of the region.

“The support from the directors to have a permanent presence outside its previous residential branch location speaks volumes about their confidence in the potential for the region and the established networks held by the commercial sales team.”

Barfoot & Thompson’s new office is situated at 2/2 Milner Ave in the Silverdale town centre, in the heart of the region’s business hub.

“Our business is about people so it’s important to us to have a sense of the local community’s commercial needs in advance,” Farland says. “When people are looking to move to an area, they expect support from commercial entities in the form of ease of access to retail, office and other services to make life as convenient as possible.”

Farland says it’s both a reaction to, and an investment in, the potential of the fast-growing northern Auckland region.

“The Auckland Unitary Plan (AUP) has helped to speed accelerated population growth.

“Where the people go, commercial entities will follow, as they are critical to the quality of life for residents.

“Again, looking at the AUP, we see further population growth in areas like Dairy Flat in 10-15 years. It is natural for people to want to work, shop and dine out close to where they live, and that is where we come in.”

He says the strategic decision makes sense to the company as it is driven by growth in the Rodney and Silverdale areas.

This has come about mostly as a result of residential developments and a substantial increase in population. “Latest figures show there has been huge activity in the two big new suburbs of Millwater and Milldale. The timing could not be better as we expand our reach and the area continues to grow.

“Commercial has also followed the lead from the Government with regard to re-zoning which has supported commercial growth. Silverdale town centre and nearby Highgate are great examples of this. There are many key projects like this either already in place or coming down the pipeline in the Rodney area.

“Additionally, with great growth in Orewa and Warkworth and the expansion of the new motorway in this region, a dedicated presence was a natural choice for us.”