One of Auckland’s most popular craft brewing and hospitality operations is placing six of its bar and restaurant operations in Auckland on the market for sale.
After experiencing rapid and sustained growth in their wholesale beer brewing and distribution business, Brothers Beer is looking to sell all six of its hospitality venues to allow for expansion in its brewery operations to meet strong demand for their beer across New Zealand and Australia.
The six Brothers Beer and Juke Joint BBQ venues for sale are located in Birkenhead, City Works Depot, Mt Eden, New Lynn, ?r?kei, and Onehunga. The restaurants all occupy unique character-filled premises that form part of Auckland’s rich history.
All are fitted out with signature furniture, couches, artwork and vintage elements which have made Brothers Beer an institution in the Auckland hospitality scene over the last decade.
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The sale creates opportunities galore for potential purchasers - including the flexibility to continue running the successful Brothers Beer and Juke Joint BBQ business model, or adapting the premises under new entities.
Currently, all six locations specialise in craft beer and traditional American ‘low and slow’ BBQ cuisine – an offering that has grown in popularity hugely since it was introduced by the brand in 2015.
All of the sites are children and dog friendly, and offer a laidback approach to dining out. The portfolio of business sites for sale can be combined, or each site sold individually sold. They include:
Birkenhead, Rugby Rd, North Shore - once the original Hellaby’s butcher shop dating back to 1912. The 300-square metre venue is licensed to serve up to 110 customers with an impressive glasshouse and outdoor area in a upmarket neighbourhood It has an asking price of $180,000.
Orakei, Orakei Bay Village - Once a gin distillery, now a upmarket hospitality hub. The 312-square metre venue has capacity to accommodate 140 customers. The venue features high-stud roof with vintage chandelier, and an impressive outdoor area. The site has both an on-premise, and off license licence for alcohol takeaway sales, and is in close proximity to walking and public transport routes. It has an asking price of $500,000.
Mt Eden, Akiraho St - a character-filled former leatherworking factory with exposed beams and concrete floors. Home to Brothers Brewery (which is not included in the sale), the Akiraho Street premises is a 500-square metre space with seating for up to 180 patrons. As the flagship of the brand, this location has plenty of vintage couches, beer served direct from giant tanks, a covered outdoor area and on-site parking. Right next to the nearly completed railway hub. It has an asking price of $990,000.
City Works Depot - where it all began 10 years ago as one of the original homes of craft beer in Auckland. Previously council workshops and now a hip office, dining and retail precinct, this Brothers Beer venue is a 195-square metre venue with seating for up to 70 patrons. The business holds an on-premise and off-premise license for alcohol takeaway sales, and is in close proximity to the CBD and public transport. It has an asking price of $450,000.
Onehunga – located within the suburb’s old post office building built in1902 in Onehunga Mall. The site comprises 340-square metres of food and beverage space capable of serving up to 100 patrons with a huge beer garden and play area. The property’s landlord has committed to developing the outdoor area. The property sits in close proximity to the train station and Auckland Airport. It has an asking price of $190,000.
New Lynn – a greenfields site. The business has consented plans to develop a new 805-square metre new cidery, bar and restaurant in the West Auckland suburb of New Lynn – within the Portage Licensing Trust catchment area. This venue is set to follow the same layout of brewery and hospitality split as Beer Brother’s Mt Eden entity. It has an asking price: $150,000.
The Brothers Beer portfolio of hospitality venues is being marketed for sale by business sales agency Diamond Group Realty. Principal Carolyn Hanson said the outlets could be negotiated for individually, or in any configuration. All of the Brothers Beer venues are ‘free houses’ – with no supply arrangements to any one particular brewery.
“The directors of Brothers Beer have made a strategic decision to focus on the beer brand’s solid presence in the consumer marketplace, and on the opportunities which the retail sector offers for growing sales volumes,” said Hanson.
“The Brothers Beer brand does however continue to be very much committed to servicing its on-premise operations, and is open to negotiating supply and support contracts with any new operators at any of the sites.
“Pourage rights of course could be shared with other New Zealand craft beer brands – in what is the strongest performing segment of the beer market in New Zealand – or alternatively opened up to the mainstream beer brands.
“The range of venues that are home to Brothers Beer and Juke Joint restaurants encompasses the full gamut of styles and locations – from the CBD and the suburbs. From industrial ‘grunge’ through to a heritage character building.”
Hanson said the Brothers Beer and Juke Joint business portfolio for sale offered a ready-made scaled opportunity for an experienced food and beverage operator to increase its presence in the Auckland market – potentially enhancing any geographic spread which it may have in the city.
“The option to buy one or more of the Brothers Beer Juke Joint venues gives the flexibility of complimenting what may already be an existing profile – enabling efficiencies of scale to be brought into play, particularly in the craft brewing sector,” she said.
- Article supplied by Diamond
