One of Wellington’s premier hospitality and entertainment venues, Boomrock, is for sale as a freehold going concern offering astute owner-operators or investors a foothold in the capital’s niche events and accommodation sector.
Located on a clifftop within expansive Papanui Station in Ohariu Valley overlooking the Tasman Sea, the multi-faceted Boomrock business co-exists with a working sheep and beef farm.
Papanui Station has been in the Eastwick Family for three generations, with Boomrock established in the late-1990s and successfully operating on its own title for 27 years.
The property spans 132ha of dramatic coastal farmland, with 1.5km of private coastline and outstanding views over the Cook Strait to the South Island.
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For sale is the land, Boomrock’s built assets, business interests including extensive database, strong forward bookings, operating consents, and the Boomrock brand, which is recognised for its excellence, scalability and operational efficiency.
Boomrock is a highly-regarded corporate retreat, function and wedding venue.
It offers a lodge for dining and gathering, facilities for team-building activities such as claybird shooting, a purpose-built 900m tarmac private racetrack which is used for luxury vehicle launches and corporate experiences, and boutique accommodation.
Pipinui Point is Boomrock’s exclusive two-bedroom self-contained accommodation which offers private luxury in a spectacular setting.
Both Boomrock Lodge and Pipinui Point hold Qualmark Gold status, the best-in-class sustainable tourism quality assurance standard.
Boomrock is for sale through Mark Hourigan and James Higgie, Bayleys Wellington Commercial, with tenders closing 27th February 2025.
Hourigan says Boomrock offers stakeholders an investment in a proven and enduringly-popular brand with significant growth potential both nationally and internationally.
“Boomrock is one of New Zealand’s most renowned wedding venues and sought-after corporate retreats, wowing guests with the best of New Zealand hospitality, in an enviable coastal location with second-to-none views, and offering experiences to thrill and entertain.
“It a preferred choice for diverse clientele from corporate, private and international sectors and is a world-class offering.
"A visionary new owner could take the proven Boomrock operation to yet another level, building on the Eastwick family’s outstanding foundation.”
Hourigan says given the scale of the landholding, the hospitality and guest accommodation offerings could be expanded with no compromise to privacy, and there’s also potential to subdivide some of the land, with due process undertaken.
“The unique self-contained two-bedroom Pipinui Point accommodation enjoys almost 100 percent occupancy.
"Extra accommodation capacity with no compromise to the existing amenities could be pursued to leverage both the domestic market and the higher-spend international visitor sector that’s seeking authentic New Zealand experiences.
“Global travel trends support demand for accommodation that has proven environmental stewardship, has a compelling backstory, and leaves a light footprint on the land.
“Boomrock is testament to a resilient and hospitable farming family that has transcended the constraints of traditional farming, with a demonstrated sustainability focus.
"Under the Eastwicks’ admirable guardianship, and working with local conservation groups, kiwi are soon to be released on Boomrock which adds yet another dimension to the property.”
Across its various arms, the Boomrock business has returned consistent positive cashflows and notable revenue growth, regardless of market cycles. Hourigan says this provides confidence for investors looking for immediate and identified sustained growth.
The Eastwick family has always loved entertaining and hosting people, and had the ultimate location to extend that hospitality more widely, saying “it’s been a real privilege to share part of our world with so many.”
Proof that the Boomrock brand is scalable and transferable across locations, the highly regarded and successful business of Kauri Bay Boomrock in Clevedon, Auckland, was established nine years ago with the brand aesthetic and values that Boomrock instils. It continues to be an industry leader and is not associated with this sale.
Boomrock Wellington is around 30 minutes drive or a 6-minute helicopter flight from Wellington CBD, and a 45-minute drive from Wellington International Airport.
- Supplied by Bayleys
