New Zealand’s leading dairy brand and franchisor for one of the country’s largest franchise groups, Fonterra Brands (NZ) Limited (FBNZ), has appointed Bayleys Real Estate to identify suitable new business owner-operators for its comprehensive national Anchor Franchise network.
There are currently around 50 Anchor franchisees operating under 10-year franchise agreements with FBNZ in over 65 exclusive geographic territories throughout New Zealand.
The franchise network delivers to more than 20,000 customers, including cafes, schools, bakeries, businesses and factories, dairies, and – in some locations – supermarkets.
Jayson Hayde, Bayleys’ national business sales director and Shitanshu Patel, Bayleys business broker will act as first points of contact to manage and represent the interests of FBNZ in the identification of suitable franchisees for the proven Anchor network.
Start your property search
In appointing Bayleys, FBNZ’s national franchise manager Shannon Davidson said they see real benefit in partnering with another well-known brand.
“Bayleys’ experienced team recognises what success looks like, they share our values and understand our business model.
“As we enter into a 10-year agreement with our franchisees, selecting the right candidate is critical for the success of their business – and ours.”
Hayde and Patel each have more than 20 years’ experience with leading national and multinational franchises, with Hayde specialising in business growth and advisory roles.
On the supply side of those operations within the hospitality industry, both have been customers of Anchor Franchise owners.
“This puts us in a solid position when considering potential new Anchor franchise owners as we understand how the model works, what underpins successful businesses under the iconic Anchor brand, and the skillsets required by its people,” said Hayde.
“FBNZ has discerning and stringent recruitment processes in place to ensure that those selected to hold an Anchor franchise enhance both the brand itself and the success of all its franchisees.
“Bayleys is proud to be partnering with FBNZ to find people who will help strengthen the Anchor network into the future.”
Investment requirements vary between franchise territories and structures, and Patel said specifics will be discussed during the recruitment and selection process.
“I’d encourage anyone who is considering business ownership to get in touch with the Bayleys team for a confidential conversation around the feasibility of an Anchor franchise to secure their future.
“We can talk through FBNZ’s requirements and expectations, gather some background information from the candidate and start the ball rolling.
“A detailed franchise information memorandum will be provided for consideration upon signing the confidentiality agreement and we will determine whether the candidate should go forward to meet with the FBNZ franchise management team for an initial interview.”
Hayde said candidates would be assessed on financial qualification, sales and marketing experience, and an ability to work within the parameters of a franchise system.
“A partnership with FBNZ provides an excellent investment and income opportunity with many strategic advantages allowing a franchisee to work for themselves, but not by themselves.
“As an Anchor franchise holder there are exceptional systems and support in place, along with established customer bases and inherent growth potential.
“Franchise tenures are designed for optimal performance with operators having a clear business roadmap to follow with training, administrative and marketing support, and a web-based sales and distribution system utilising the latest technologies to assist them.
“Because all franchisees will be working to meet the same standards and offer the same superior service to their customers, the value of the brand and each business can be expected to grow.”
As legend goes, the Anchor brand name originates from 1886 when entrepreneurial Cornish emigrant farmer Henry Reynolds began farming in the Waikato region and took inspiration from an employee’s arm tattoo when establishing a marketing profile.
Anchor butter became a well-known name in New Zealand and with the advent of refrigerated shipping in 1882, Reynolds saw the export potential of factory-produced butter and put Anchor butter on shelves in Australia, where it won a gold medal at the Melbourne Exhibition in 1888.
Reynolds sold Anchor to the New Zealand Dairy Association in 1896, which later became part of Fonterra Co-operative in 2001.
After deregulation in 1992-1993, the Anchor Franchise was established to manage and support a franchised milk distribution system for FBNZ.
Anchor is the leading fast-moving consumer goods (FMCG) brand in New Zealand, has been named the most trusted milk and butter brand in the country, its products are used in 65 percent of cafes use and 108 Anchor products are sold every minute.
- Article supplied by Bayleys
